So when Burger King approached them for shirt sponsorship and an online campaign incorporating the Fifa game, things seemed to fit. "This gave us the chance to have a global platform.
More Burger King Soccer Kit images
In one of the more brilliant 21st century marketing stunts you'll see, Burger King got a club in England's fourth tier soccer league to become a viral sensation and one of the most popular teams on FIFA 20. BK sponsored Stevenage FC just to gets its logo in the game, even if on the jersey of a club nobody had ever heard of before.
The Stevenage FC Women's "Burger Queen" kits for the 2020-2021 season. Burger King/Twitter. Burger King has rebranded as "Burger Queen" in support of English women's soccer club Stevenage FC. The fast-food company shared a moving video saying, "Playing for Stevenage FC is hard.
The Burger King logo is bad enough, and a poor design overall makes both of these kits difficult to look at. West Brom Third Kit (20-21) Embed from Getty Images
The kit is a slight variation of their red and white stripes, while their away kit is navy with splashes of red and yellow on it and a round neck collar.
How Burger King Is Using FIFA 20 to Make a Tiny English Team a Big Deal. In June, Burger King announced it was sponsoring Stevenage Football Club, a soccer team in England's League Two—which is the fourth division of English footall (after the Premier League, the Championship and League One). It may have seemed odd at the time for a ...
IN the summer of 2019, Burger King made the astonishing move to sponsor lowly League Two club Stevenage FC. Within one year, by utilising a video game, they helped make the club one of the most mar…
Burger King's decision to become the front-of-shirt sponsor for League Two side Stevenage in 2018 has paid off after their bold plan to go virtually viral succeeded beyond all expectations.
Burger King then launched a social media challenge where fans were urged to play as the fourth division side on FIFA and send in their best goals, skills or moments from games in exchange for prizes.